Randall The Vandall for the Axis Wake Research A22 watercraft.

Randall "The Vandall" Harris is one of the most respected riders in the history of wakeboarding. Randall's riding is famous for two things: riding fast and going huge. But he eventually drifted away from fierce competition and focused more on making videos. That’s where I come in. Axis Wake Research wanted to showcase their A22 Vandall edition wakeboarding boat and Randall wanted some rad videos to promote himself on the circuit.

The concept was to represent Axis and Randall with a street vibe that wakeboarding fans and potential boat buyers could really get onboard with. I hired world famous boat and water sports photographer Tom King and the rest is history. We created a retail booklet to promote the A22 in-store as well as various other uses for the photography for print and digtal. I creative directed all of the video as well as the photography. We deployed sky drone cameras for video and we got in the water for the photos and had a great time doing it.