Creative Director / Design Director
It's not about the same old stories. It's about finding creative freedom in the work that resonates.
Shayne Ivy is a Creative Director with eighteen-plus years leading brand and entertainment work across Truist, Subway, BMW Motorrad, Josh Cellars, Coca‑Cola, Walmart, Katy Perry, and Sheryl Crow, with roots in broadcast and music design at VH1 and Atlantic Records, including fourteen years at The Tombras Group. Now he runs Redemption Branding, a lean senior team for identity, experiential, and production work. Colleagues have always trusted him to deliver high-level work and never miss a deadline. No retainers, no junior hand-offs, just finished work in days, not months.
Two decades of building bold, impactful brand experiences.
01 / ProfileFor nearly two decades, Shayne has built a genuine passion for creating bold, impactful brand experiences through leadership that solves real problems for internal teams and stakeholders. His experience spans healthcare to entertainment, developing a director and designer skill set grounded in integrity and conviction.
At The Tombras Group, he spent fourteen years as a Design and Creative Director, growing alongside an agency that scaled from 100 to 450 people and $100M to $400M in revenue. He managed an internal art team, owned more than $1M in annual production budgets, and directed campaigns for McDonald's, Coca-Cola, and Walmart that reached hundreds of millions of people nationally.
Today, through Redemption Branding, he sets creative strategy, leads a network of freelance designers and art directors, and works with clients to craft brand identities, design experiential environments, oversee photo and video productions, and bring large-scale visual systems to life across platforms and locations.
“I'm a creative leader who has spent nearly two decades building teams, defining creative vision, solving business problems, and leading multidisciplinary work. And I happen to be able to design the hell out of it myself.”
- EarlyEditorial Art Director - Alternative Press
- Editorial Art Director - ESPN The Magazine
- Art Director - Atlantic Records
- On-Air + Off-Air Art Director - VH1 & VH1 Classic
- 14 yrsDesign & Creative Director - The Tombras Group
- TodayCreative Director - Redemption Branding
- Creative Director - RockFuel Media
Building DesignLab from the ground up.
At Tombras, creative teams were producing strong concepts but lacked the design execution to match, and freelance costs were climbing. Shayne built DesignLab, a dedicated in-house team of 10+ art directors and designers whose sole purpose was to elevate the creative output of every team in the agency, structured around locking creative direction early and building detailed briefs so the team was aligned before touching a pixel.
The result: a team that could handle anything from typography and logo design to animation and traditional advertising, meaningfully reducing dependence on outside freelance talent.
Leadership Case Study How Shayne builds and leads creative teamsSelected Work
02 / Work
01
The Care InventionistTruist · Social Video Case Study
02
Subway’s Game Stained JerseySubway · Social & Charity Case Study
03
Make Life a RideBMW Motorrad · 100 Years Campaign
04
It’s Josh O’ClockJosh Cellars · Consumer · Indulgence Brand Social Campaign · Case Study
05
Coca‑Cola JourneyConsumer Content · Case Study
06
Walmart Yodel BoyNational Campaign · Social + Experiential Activation · Case Study
07
Covenant HealthHealthcare System · Integrated Campaigns
08
Smoky MountainsRegional Brand · Creative Direction · Case Study
09
Terre Haute Brewing CompanyConsumer · Indulgence Brand Line of Sours · Case Study
10
Van Gogh VodkaConsumer · Indulgence Brand Campaign
11
Grounded With The Goo Goo DollsVR Concert · Live Entertainment
12
Sheryl Crow DVD PackageArt Direction · Packaging Design
13
Katy Perry — One Of The BoysArt Direction · Packaging Design
Let's think big and make the best work of our careers.
Available for creative direction, design direction, brand identity, and experiential work. Based in the Nashville, Tennessee area, working with clients everywhere.


















































































