Creative Director / Design Director
It's not about the same old stories. It's about finding creative freedom in the work that resonates.
Shayne Ivy has spent eighteen+ years directing brand experiences across entertainment, consumer brands, and healthcare, from the editorial floors of ESPN The Magazine and the broadcast studios of VH1 to fourteen years as Design and Creative Director at The Tombras Group. Today he partners with Redemption Branding, a creative consultancy for identity, experiential, and production work.
Two decades of building bold, impactful brand experiences.
01 / ProfileFor nearly two decades, Shayne has built a genuine passion for creating bold, impactful brand experiences through leadership that solves real problems for internal teams and stakeholders. His experience spans healthcare to entertainment, developing a director and designer skill set grounded in integrity and conviction.
At The Tombras Group, he spent fourteen years as a Design and Creative Director, growing alongside an agency that scaled from 100 to 450 people and $100M to $400M in revenue. He managed an internal art team, owned more than $1M in annual production budgets, and directed campaigns for McDonald's, Coca-Cola, and Walmart that reached hundreds of millions of people nationally.
Today, through Redemption Branding, he sets creative strategy, leads a network of freelance designers and art directors, and works with clients to craft brand identities, design experiential environments, oversee photo and video productions, and bring large-scale visual systems to life across platforms and locations.
- EarlyEditorial Art Director - Alternative Press
- Editorial Art Director - ESPN The Magazine
- Art Director - Atlantic Records
- On-Air + Off-Air Art Director - VH1 & VH1 Classic
- 14 yrsDesign & Creative Director - The Tombras Group
- TodayCreative Director - Redemption Branding
- Creative Director - RockFuel Media
Building DesignLab from the ground up.
At Tombras, creative teams were producing strong concepts but lacked the design execution to match, and freelance costs were climbing. Shayne built DesignLab, a dedicated in-house team of five art directors and designers whose sole purpose was to elevate the creative output of every team in the agency, structured around locking creative direction early and building detailed briefs so the team was aligned before touching a pixel.
The result: a team that could handle anything from typography and logo design to animation and traditional advertising, meaningfully reducing dependence on outside freelance talent.
Leadership Case Study How Shayne builds and leads creative teamsCovenant Health Rebrand
Shifted a major regional health system from a clinical identity to a modern, lifestyle-driven brand, work Shayne is particularly proud of.
Selected Work
02 / Work
01
Coca‑Cola JourneyConsumer Content · Case Study
02
Walmart Yodel BoyNational Campaign · Social + Experiential Activation · Case Study
03
Covenant HealthHealthcare System · Integrated Campaigns
04
Smoky MountainsRegional Brand · Creative Direction · Case Study
05
Terre Haute Brewing CompanyConsumer · Indulgence Brand Line of Sours · Case Study
06
Van Gogh VodkaConsumer · Indulgence Brand Campaign
07
Grounded With The Goo Goo DollsVR Concert · Live Entertainment
08
Sheryl Crow DVD PackageArt Direction · Packaging Design
09
Katy Perry — One Of The BoysArt Direction · Packaging Design
Let's make the best work of our careers.
Available for creative direction, design direction, brand identity, and experiential work. Based in the Nashville, Tennessee area, working with clients everywhere.
