For nearly two decades, I've built a genuine passion for creating bold, impactful brand experiences through leadership that solves real problems for internal teams and stakeholders. My experience spans healthcare to entertainment, and across all of it I've developed a director and designer skill set grounded in integrity and conviction. I move fluidly between creative leadership and hands-on execution, consistently exceeding expectations while leaving audiences with a sense of curiosity and wonder. Branding should engage and entertain, giving audiences lasting reasons to believe and building the kind of brand recall that keeps the work with them long after that first interaction. Inspiring people to act, then return, by establishing value and trust is the undercurrent of everything I do.

My career has taken me from the editorial floors of ESPN The Magazine to the broadcast studios of VH1, through the halls of Atlantic Records, and into one of the most respected independent agencies in North America. At Tombras, I spent 14 years as a Design and Creative Director growing alongside an agency that scaled from 100 to 450 people and $100M to $400M in revenue, managing an internal art team, owning more than $1M in annual production budgets, and directing campaigns for McDonald's, Coca-Cola, and Walmart that reached hundreds of millions of people across the country.

Today through Redemption Branding, I set creative strategy, lead a network of freelance designers and art directors, and work with clients to craft brand identities, design experiential environments, oversee photo and video productions, and bring large-scale visual systems to life across platforms and locations. The Covenant Health rebrand is work I'm particularly proud of, shifting a major regional health system from a clinical identity to a modern lifestyle-driven brand that drove a 4% increase in visits, added 10,000 heart patients annually, and earned a Gold Telly Award for the oncology spot we produced.

I scope projects, resource the right talent, and build workflows that keep quality high and timelines honest. Locking direction early has cut client delays by 20 to 30% and accelerated timelines by 30 to 40%. I make it happen and I do not miss deadlines, ever.

How I lead: At Tombras, creative teams were producing strong concepts but lacked the design execution to match them. Most art directors had functional skills, not exceptional ones, and freelance costs were climbing. I built the DesignLab from the ground up, a dedicated in-house team of five art directors and designers whose sole purpose was to elevate the creative output of every team in the agency. I structured the work by locking creative direction early and building detailed briefs from client input so the team was aligned before they touched a pixel. The result was a team that could handle anything from typography and logo design to animation and traditional advertising, and one that meaningfully reduced our dependence on outside freelance talent. That experience shaped how I lead today: strategy and execution are not two separate modes, they inform each other, and being close to the craft makes me a better director because I know exactly what I am asking of people.

Whether the deliverable is a large-format installation, a national campaign, a brand launch, or a training environment at scale, I bring strategic thinking, high-end design craft, and operational discipline to every project. I am not just a design director who hands things off. I get into the work, and I take pride in the quality of what ships.