I dream of painting and then I paint my dream. -Van Gogh
There are no better projects than one based on the life of a master painter. To say this project is the cornerstone of my career would be an understatement. I assembled the proper team and the highlight was working with an up and coming Cinema 4D artist and animator to help me bring the paint swirl and key art to life.
We successfully used a conceptual, animated gestural brush stroke to bring focus to this brand as if Van Gogh himself was selling vodka. The simplicity of the campaign makes it stand out on the cluttered store shelves as well as the out-of-home. With fantastic writing added to dial the concept in, we were on point with the creative and increased sales annually by 36%.
Times Square media placement
Paint swirl animation
Double page magazine ad
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360° campaign
Custom illustration.
An illustration I created in a street art style that was used as one of many in a coffee book collection of various art pieces. Collected and curated by several designers and art directors at the agency, we used custom artworks to pitch Van Gogh for new business which we ultimately won.